Master the business behind the bottle.
A clear, section-by-section primer on how the wine business actually works — from the vineyard and the cellar to sales, distribution, and the back-office finances that decide who profits.
Each section is reviewed by wine industry experts regularly. Updates and revisions are made frequently.
$250 / year · 6 in-depth sections · read every section as a PDF
Everything they don't teach you about the wine trade
Built for winery owners and operators, controllers and CFOs, and anyone who needs to understand how money really moves through a wine business.
It starts in the vineyard
The grapevine's annual cycle, farming, blocks, yields, and grape contracts — and why the cost of fruit begins here.
Through the cellar
Winemaking styles, varietals and AVAs, wine sourcing, ABC permits, and bonded versus tax-paid inventory.
Sales that move cases
Inside and outside sales, the three-tier system, depletion allowances, pricing, wine scores, and DTC versus distribution.
Built for the back office
Cost accounting and UNICAP, charts of accounts, the period-end close, financial statements, and forecasting — for controllers and CFOs.
Compliance & risk
ABC and TTB permits, internal controls, and the sales cut-off and depletion-allowance risk areas that catch wineries out.
Read anywhere
Your subscription unlocks every section online — open them on any device, any time, all year.
One price. The whole book. A full year.
- Unlimited access to all 6 sections
- Each section delivered as a clean, readable PDF
- Cancel anytime — keep access for the rest of your paid year, no refunds
- Sign in securely with Google
No refunds. Renews yearly until cancelled.
Written by someone who has lived the business
The Wine Business Primer distills years of hands-on experience across the wine trade into a guide you can actually use — no jargon, no fluff, just how it really works.
Meet the author“The wine business rewards people who understand the whole chain — not just the wine in the glass.”
Ready to understand the business of wine?
Join today and unlock every section of the Primer for a full year.
Get full access — $250/year